Stop guessing. Start testing.
Apex uses AI to generate, run, and analyze A/B tests on your website — so you can focus on growing your business, not wrestling with testing tools.
Traditional A/B testing is broken
Apex makes it effortless
Your AI-powered testing co-pilot
From idea to winning variation — Apex handles the heavy lifting
Describe what you want to test. AI builds it.
Tell Apex what you want to try — "make the CTA button bigger and red" or "rewrite the headline to be more urgent" — and our AI generates the variation instantly. No coding. No designer needed.
Make the hero headline more urgent and add a countdown timer
Generated variation with urgency-driven headline and countdown element:
Point. Click. Test.
Don't want to use AI? No problem. Use the visual editor to change text, colors, images, layout — anything on your page. What you see is what your visitors see.
Know what's winning — right now
No more waiting days for data. See visitors, conversions, and revenue impact updating in real-time. Apex tells you when a winner is statistically significant so you can act with confidence.
Track what actually matters
Set up goals in seconds — button clicks, form submissions, purchases, page views. Apex automatically attributes conversions to the right variation so you see the true impact.
Two lines of code. Any website.
Shopify, Webflow, WordPress, Next.js, custom builds — Apex works anywhere. Just paste the snippet and you're live. No tag managers, no plugins, no complexity.
<!-- Add before </head> -->
<script
src="https://sdk.drip-apex.com/drip.js"
></script>Live in 5 minutes
Three steps to smarter testing
Add the snippet
Paste one script tag into your site. Works with any platform.
Create your first test
Use AI or the visual editor to build variations. Set your audience and goals.
Watch conversions grow
Apex runs the test, tracks results in real-time, and tells you the winner.
Built for teams that care about conversions
"We went from spending 2 weeks setting up each test to launching 3 tests a day. Apex changed how we do CRO."
"The AI builder is insane. I describe what I want and it just... builds it. No more back-and-forth with developers."
"We saw a 23% lift in conversions within the first week. The edge-rendered approach means zero impact on page speed."
How Apex compares
vs. Kameleoon, VWO, Optimizely, and other traditional tools
Simple pricing. No surprises.
Start free. Upgrade when you need to.
Starter
Get started with the basics
Pro
For growing teams
Scale
For high-traffic sites
Your next winning test is one click away
Join teams that are already optimizing smarter with AI. Free to start, no credit card required.