Stop guessing.
Start testing.
Apex is Drip's experimentation system, productized. Generate better test ideas, ship variations without engineering, and get trustworthy answers — in minutes, not weeks.
A fast operating system
for storefront growth.
The old testing stack punishes speed. Apex strips out setup drag, weak data confidence, and heavy engineering dependence — so teams can test with the same rigor Drip runs in production.
Traditional A/B testing is broken
- Setup that burns a sprint before you ship a single test.
- Bloated tracking scripts that visibly hurt page speed.
- Weeks of waiting for results you're never quite sure you can trust.
- Every change needs engineering. Every tweak is a ticket.
What effortless testing feels like
- AI generates test ideas and variations from a prompt.
- Edge-delivered script under 5kb. Zero flicker, zero slowdown.
- Real-time results with always-valid sequential significance.
- Visual editor plus code mode — ship without waiting on devs.
Your AI-powered testing co-pilot.
From idea to winning variation — Apex handles the heavy lifting.
Describe it. AI builds it.
Tell Apex what you want to try — a bolder CTA, more urgent headline, a price anchor — and the AI generates DOM-level variations instantly.
Click any element. Track it.
Your site renders inside Apex. Click a button, link, or form — AI identifies what it is and recommends the right goal.
Know what's winning — right now.
Visitors, conversions, and revenue impact update live. Always-valid sequential significance tells you when to call it.
Attribute what matters.
Clicks, form submits, purchases, page views — attributed to the right variation, automatically.
AI maps your site.
No manual page setup. Apex crawls your site, categorizes pages, and tracks sessions so you can test anywhere.
Two lines. Any stack.
Shopify, Webflow, WordPress, Next.js, custom builds — lightweight, edge-delivered, built to scale.
Every test you run is informed by Drip's entire ecosystem.
Consumer research. Thousands of documented experiments. Real-time competitive intelligence. All feeding the next variation Apex suggests.
Every data point, every pattern, every insight —
fed directly into your next test.
Live in five minutes.
From sign-up to running experiment — no dev tickets, no deploy freeze, no guesswork.
Add the snippet
Paste one script tag into your <head>. Works on Shopify, Webflow, WordPress, Next.js, or any custom stack.
Create your first test
Build variations with AI or the visual editor. Set goals by clicking elements. Apex auto-detects your pages.
Watch conversions grow
Apex runs the test, tracks results in real-time, and tells you when there's a winner — with confidence you can defend.
How Apex compares.
The practical differences, side by side. No vanity metrics.
Your next winning test
is one click away.
Join the ecommerce teams already shipping more experiments, with more confidence, on less engineering. Free to start. No credit card.