Capture
Type an idea, paste a list or drop a file. Apex writes the hypothesis and tags page, device and type.
NewApex, the testing tool inside DRIPThe A/B testing platform that
The A/B testing platform that
knows the odds before you test
Experimentation, Likelihood to Win, feature flags and personalization in one platform for e-commerce. Built from 4.3 million tests, and only available with DRIP.
The platform
Everything a testing program needs, in one place
Each part has its own page. Start anywhere.
Experimentation
Six to ten tests at once, served at the edge, with conflict checks, launch gates and Guardian watching every one.
Likelihood to Win
Every idea gets its odds before it touches your traffic, with the matched evidence one click away.
The genome
4.3 million A/B tests from 151,000 shops, each one tagged, so your idea lands among the tests most like it.
Feature management
Flags with typed values, targeting, rollouts, environments and kill switches, right next to your tests.
Personalization
Ordered rules with a built-in holdback, so every experience is measured. In labs today, and we say so.
Integrations
Shopify and Shopware apps, a WooCommerce plugin, Centra, headless stores, GA4 and seven consent managers.
API & developers
A versioned REST API, signed webhooks, the apex CLI, an MCP server and a browser SDK with React bindings.
Security & privacy
Hosted in London and Ireland. No fingerprinting, no stored visitor IPs, consent first.
Customers
The programs Apex was built from: €500M+ in additional revenue for 250+ brands.
One tool for the whole program
The sheet, the testing tool, the analytics and the slide deck, replaced by one place that remembers.
Score
Every idea gets its Likelihood to Win, built from the matched evidence in 4.3 million tests.
Rank
The backlog sorts itself. What earned its odds moves up, what didn't stays on paper.
Plan
Ideas become months. Approved, in review, live, finished: one board for the whole pipeline.
Build
Operator edits your real page in plain words, then you review the variant before it ships.
Guard
A losing test gets paused automatically, traffic goes back to control, your team gets the alert.
Operator
Say what the variant should change. Watch it get built.
Operator opens your live page, reads the DOM and builds the change at code level. You review it in Original, Variant A and Variant B before anything goes live. No visual editor, and a built-in anti-flicker guard.
Prediction
One number per idea. Every receipt attached.
The genome
Matched against similar tests across the market.Your research
A research month on your shop feeds every score.Your live results
Every read result sharpens the next prediction.Low odds die on paper
Not on your traffic. High odds become the plan.The genome
4.3M A/B tests across 151,000 shops, your competitors included.
Each one tagged: kind of shop, kind of product, price point, what exactly changed, and how it ended. Your next idea lands among the tests most like it.
Nobody sends us their tests. We see them anyway.
How we built the genome →Integrations
Fits the shop you already have
- Shopify app
- Shopware app
- WooCommerce plugin
- Centra
- Headless React and Nuxt
- Custom storefronts
- GA4 and Tag Manager
- OneTrust
- Cookiebot
- Usercentrics
- Slack alerts
Security & privacy
Ready for your privacy review
Hosted in the UK and IrelandThe application and analytics run in London, the database in Ireland.
No fingerprinting, no stored IPsVisitors get a random ID. Their IP address is never stored.
Compliance, stated plainlyProgram managed in Drata, SOC 2 / ISO 27001 audit package prepared, audit not yet begun.
Customers
Apex is new. The method behind it is not.
Apex runs the method behind 4,000+ DRIP experiments and €500M+ in additional revenue for 250+ brands. These are three of those programs.
Fashion & Apparel€8.2M+additional revenue
350+ A/B tests since 2019 added €8.2M+ in revenue while SNOCKS grew from an Amazon seller into its own online brand.
Read the story ↗
Fashion & Apparel€12.2Mover 3 years
Recovered from a post-COVID revenue drop. A single test added €232,500/month. 25.3× ROI on the program.
Read the story ↗
Food & Beverage€2.56Min 6 months
KoRo went from zero structured A/B testing to +10% session conversion rate and €2.56M added revenue in six months.
Read the story ↗
Want Apex on your shop?
Apex comes with the research, the team and the guarantee. It is only available inside a DRIP program, so there is no plan to pick and no trial to start. If your shop does €100k+ a month, book a call.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.
Quick answers
No. Apex is only available inside a DRIP program: the tool, the research on your shop and the team that reads the results. There is no self-serve plan, no trial and no waitlist. Book a call and we'll tell you honestly whether your shop is a fit.
Yes. Apex runs the tests, so the old tag comes out and one line of code goes in. Nothing else on your shop changes, and your team keeps working the way it does today.
From three sources compressed into one number: the genome of 4.3 million tracked tests, the research month on your own shop, and your live results as they come in. The matched evidence behind every score is one click away.
Then the test loses, and the loss is caught while it runs on part of your traffic, never shipped to all of it. That result goes back into the model the same day, so the next prediction for your shop is sharper.
Shopify and Shopware through our apps, WooCommerce through our plugin, Centra through a connector, and any other storefront, headless included, through one script tag in the page head.
In the United Kingdom (London) and Ireland. Apex does not use fingerprinting and never stores visitor IP addresses. Visitor IDs are random and first-party, and tracking waits for consent where your consent manager requires it.