DRIP / Apex, Prediction-Based Experimentation

Apex for agencies and freelancers

Know which client tests have a chance

For more revenue from the traffic your clients already pay for.

Score every idea in a client's backlog before you build it, build the variants from ChatGPT or Claude, and let the client follow the program in Launchpad.

Start freeSee if your shop is a fit

30 days free. No card. Then the free plan, nothing to cancel.

Built for

  • CRO and testing agencies
  • Shopify agencies that run tests for their clients
  • Freelance CRO consultants

What Apex gives your agency

The whole testing program for each client in one place, from the backlog to the result.

  1. Every client idea scored before you build it

    Add the client's backlog. Each idea gets its Likelihood to Win with the tests behind it, so your team builds the ideas with a chance first, and the client sees why.

    The score ranks an idea against your own backlog; it is not a win probability in the strict sense.

  2. Variants built from the chat

    Describe the change in ChatGPT or Claude. Apex builds the variant and you approve it before it goes live. Developers on your team have the CLI.

  3. Heat maps per variant for the client call

    Taps and scroll depth for the control and each variant, side by side, so you can show the client why a result moved.

    AControl
    Tap heat map of a SNOCKS sale collection page on mobile, control, in Apex
    BVariation B
    Tap heat map of the same page, variation B, in Apex

  4. Guardian watches every test

    Pauses a test when a variation gets no conversions while the original converts, or clearly converts worse.

  5. More tests on the same traffic

    Run several tests at once, with exclusion groups when two tests should not meet. A/A tests, redirect tests and a global holdout are there too.

Thanks to DRIP, our team now thinks in tests and data.
Tyler MackeFounder, Send a Friend€1.8Madditional revenue per year

Check before launch

Bring shops to Apex, earn a reward

Partners get their own tracked sign-up link. The reward is per converted shop, and the terms are per partner: we agree them with you.

Talk to us about partner terms

Your partner linkapp.drip-apex.com/join/YOUR-AGENCY

  1. 1A client signs up through your link
  2. 2The shop converts
  3. 3You get the reward for that shop

Apex comes out of an agency that tests

DRIP built Apex from its own testing programs for online shops.

4,000+
experiments DRIP has run for online shops
250+
online shops have tested with DRIP
€500M+
in additional revenue for our clients

  • €8.2Madditional revenue, over 550 experiments

    “They supported us every step of the way, from underdogs to market leaders. Their expertise helped us stay profitable, giving us the foundation to scale and dominate our market.”
    Johannes KlieschFounder, SNOCKS
    Read the story

  • €3.2Madditional revenue

    “Instead of relying on gut feeling, we now better understand our target audience and what truly drives their purchasing decisions.”
    Antonia KrautE-Commerce Manager, BLACKROLL
    Read the story

  • €12.2Madditional revenue in 3 years

    “Working with DRIP ensures a continuous, data-driven approach to online shop development.”
    Markus KapfererHead of E-Commerce, Giesswein
    Read the story
To me, it feels like our CRO is part of the team.
ChristianManaging Director, New Shades

Questions from agencies

Who builds the tests?

Your team. Describe the change in ChatGPT or Claude, or work in code with the CLI. Apex builds the variant, and you approve it before it goes live.

What does my client see?

Launchpad, the client view: what needs their attention, what is live right now, the program's impact and what is in motion.

How do I set up several client shops?

Book a call and we set it up with you.

How does the partner reward work?

You get a tracked sign-up link. The reward is per converted shop, and the terms are per partner; we agree them with you.

Which shops does Apex fit?

Online shops with six-figure monthly revenue. Shopify and Scayle work out of the box; other shop systems need a tracking round.

What does free mean?

You get 30 days free, without a card. After that the shop moves to the free plan, so there is nothing to cancel. The full terms are on the sign-up page.

Where is the data hosted?

In the EU and the UK. GDPR is in place; ISO 27001 and SOC 2 are in progress.

Your clients' next tests, with their odds up front

Add a client's backlog and see which ideas have a chance.

Start freeSee if your shop is a fit

30 days free. No card. Then the free plan, nothing to cancel.