4.3 million A/B tests from 151,000 shops
A/B testing that knows which tests have a chance
For more revenue from the traffic you already pay for.
Every idea gets its Likelihood to Win before you build it. Then you build, launch and read the test on your shop.
30 days free. No card. Then the free plan, nothing to cancel.
Over 250 online shops have tested with DRIP, among them
€500M+ in additional revenue for our clients.
What testing brought them
€8.2Madditional revenue, over 550 experiments
“They supported us every step of the way, from underdogs to market leaders. Their expertise helped us stay profitable, giving us the foundation to scale and dominate our market.”
Read the story
Johannes KlieschFounder, SNOCKS
€3.2Madditional revenue
“Instead of relying on gut feeling, we now better understand our target audience and what truly drives their purchasing decisions.”
Read the story
Antonia KrautE-Commerce Manager, BLACKROLL
€12.2Madditional revenue in 3 years
“Working with DRIP ensures a continuous, data-driven approach to online shop development.”
Read the story
Markus KapfererHead of E-Commerce, Giesswein
€2.56Madditional revenue in 6 months
Read the story
€4.7Madditional revenue in 3.5 years
Read the story
€3.7Madditional revenue
Read the story
€443,466more revenue per month
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2.7%conversion rate after 3 years, from 0.59%
Read the story
- DRIP win rate
- 27% in 2024
- 56% April to June 2026
Type an idea, see its odds
Six ideas from a demo shop carry the score Apex gave them. Your own ideas get theirs in your free account.
Or pick an example from a demo shop
Put fit filters before price sorting
How it works
Three steps from install to a result
Install
Two clicks on Shopify. Other shops add one script tag.
Add your ideas
Every idea gets its Likelihood to Win. Your backlog ranks itself.
Build it from the chat
Describe the change in ChatGPT or Claude. You approve the draft before it goes live.
Thanks to DRIP, our team now thinks in tests and data.
Tyler MackeFounder, Send a Friend€1.8Madditional revenue per yearEverything in Apex
The whole testing program in one place
Likelihood to Win
One number for every idea before you build it, with the tests behind it.
The score ranks an idea against your own backlog; it is not a win probability in the strict sense.
Heat maps per variant
See where visitors tap and how far they scroll, on each version.
Guardian
Pauses a test when a version clearly converts worse.
In ChatGPT or Claude
Connect once, then build and read tests from the chat.
Parallel tests
Several tests on the same traffic, kept apart when they should not meet.
Profit per visitor
On Shopify, every test shows what is left after discounts, refunds and costs.
Read the result, understand the behavior
Customer stories
New Shades on working with DRIP
Read the story
To me, it feels like our CRO is part of the team.
Questions before you start
Is Apex for my shop?
Apex is built for online shops with six-figure monthly revenue. Over 1,000 transactions a month helps a test reach a result. Shopify and Scayle work out of the box; other shop systems need a tracking round.
What does free mean?
You get 30 days free, without a card. After that your shop moves to the free plan, so there is nothing to cancel. The full terms are on the sign-up page.
Do I need a developer?
No. You describe the change in ChatGPT or Claude, Apex builds the variant, and you approve it before it goes live.
What about my current testing tool?
Take the old tag out and put one line in. On Shopify, install the app instead.
Where is my data hosted?
In the EU and the UK. GDPR is in place; ISO 27001 and SOC 2 are in progress.
Can DRIP's team help?
Yes, with Apex Managed: our team researches your shop, writes test ideas and designs them, and you get an ideas call every two weeks. You build, check and launch, and we read the results together.
Your next tests, with their odds up front
Add your ideas and see which ones have a chance.
30 days free. No card. Then the free plan, nothing to cancel.