Heat maps per variant

Heat maps show why the variant won

So your next test gets more from the traffic you already pay for.

See where visitors tap and how far they scroll, on the original and every variant, side by side.

Start free See if your shop is a fit

30 days free. No card. Then the free plan, nothing to cancel.

See what visitors did on each version

Apex heat maps, Taps: the original and the variation of a SNOCKS sale page on two phones, taps glowing on the filter and sort buttons, same scale for both — Where they tap

Apex heat maps, Scroll depth: the same two pages, darker further down, with the average fold line — How far they scroll

SNOCKS runs on Apex. A real test on its sale page.

Heat maps explain why a result moved. They never decide it.

The main goal of the test decides. The heat maps, the funnel and the engagement view tell you why, so the next idea starts from the answer.

Working with DRIP ensures a continuous, data-driven approach to online shop development.

Markus KapfererHead of E-Commerce, Giesswein€12.2Madditional revenue in 3 years

All in the Behavior tab

Heat mapsTaps and scroll depth for every version.
FunnelWhere visitors dropped off, step by step.
EngagementDid they stay, read and keep browsing?

The Apex Results panel with the Behavior tab open, beside the original and the variation of a SNOCKS page with their scroll depth

Read the result, understand the behavior

Works with the tools you already use

Keep your session tools. Clarity gets the name of the test each visitor saw.

Microsoft ClarityApex sends the experiment name to Clarity as a tag.
HotjarBetaThe Hotjar integration is in beta.
Analytics in ApexAcquisition, behaviour, audiences and sources, ChatGPT among them.

From why to the next idea

When a test finishes, its result flows into the Likelihood to Win of similar ideas in your backlog. The next test starts from what this one showed.

The score ranks an idea against your own backlog; it is not a win probability in the strict sense.

To me, it feels like our CRO is part of the team.

ChristianManaging Director, New Shades

Questions about heat maps

Do I need a separate heat map tool?

No. Apex draws taps and scroll depth for the control and each variant of a test. If you already use Clarity, Apex sends it the experiment name as a tag; the Hotjar integration is in beta.

Do heat maps decide the winner?

No. The main goal of the test decides. Heat maps, funnel steps and the Engagement view explain why a result moved.

What is in the Engagement view?

Bounce rate, how far visitors read and whether they keep browsing, for each variant. It is pre-selected on every test.

Are heat maps part of the free trial?

Yes. You get 30 days free, without a card, heat maps included. After that your shop moves to the free plan, so there is nothing to cancel.

Which shops does Apex fit?

Online shops with six-figure monthly revenue. Shopify and Scayle work out of the box; other shop systems need a tracking round.

See why your next test moves

Start a test and read it per variant: taps, scroll depth, funnel and engagement.

Start free See if your shop is a fit

30 days free. No card. Then the free plan, nothing to cancel.