A/B testing for online shops
Most A/B tests lose.
Apex tells you which ones have a chance before you build them.
Apex by DRIP scores every test idea before you build it, so you put your work and your visitors into the tests with a chance, for more revenue from the traffic you already pay for.
30 days free. No card. Then the free plan, nothing to cancel.
The problem
How a test gets lost, in five steps
The backlog runs on opinion.
Nobody knows which idea has a chance, so the loudest one goes first.
You build it.
Design, code and checks cost the same, whether the idea wins or not.
It takes weeks of your traffic.
Half of your visitors see the new version. Traffic you paid for.
The result is flat.
No clear difference. The weeks are gone either way.
Then you pick the next guess.
Back to opinion, with the same unknown odds.
To me, it feels like our CRO is part of the team.
With Apex
The same backlog, with the odds up front
Apex scores every idea before you build it. The ideas with a chance go first.
A prediction for your idea
Our own record
These are DRIP's own figures, not an industry average.
- DRIP win rate
- 27%in 202456%April to June 2026
- 3.5×
- 3.5×The top tenth of scored ideas were kept 3.5 times as often as the average.
- 4,000+
- 4,000+A/B tests DRIP has run for online shops, each with its measured result.
The whole testing program in one place
Likelihood to Win
Every idea gets one number before you build it, with the tests behind it, so the backlog sorts itself.
Heat maps per variant
Clicks, scroll depth and funnel steps for each variant, so you see why one performs. On Shopify, profit per test too.
Clicks on the colours 
Taps around the sizes 
Guardian
Pauses a test when a variation gets no conversions while the original converts, or clearly converts worse.
Apex in ChatGPT or Claude
Connect Apex once, then build and read tests from the chat. No terminal; developers have the CLI.
Parallel tests
Several tests on the same traffic, with exclusion groups when two tests should not meet.
What testing brought them
€8.2Madditional revenue, over 550 experiments
“They supported us every step of the way, from underdogs to market leaders. Their expertise helped us stay profitable, giving us the foundation to scale and dominate our market.”
Read the story
Johannes KlieschFounder, SNOCKS
€3.2Madditional revenue
“Instead of relying on gut feeling, we now better understand our target audience and what truly drives their purchasing decisions.”
Read the story
Antonia KrautE-Commerce Manager, BLACKROLL
€12.2Madditional revenue in 3 years
“Working with DRIP ensures a continuous, data-driven approach to online shop development.”
Read the story
Markus KapfererHead of E-Commerce, Giesswein
Questions before you start
Does a high score mean the test will win?
No. It ranks your ideas against each other, so the ones with a chance go first. Some of them will still lose. Use the score to decide what to build next.
Where do the odds come from?
From similar tests: DRIP's own experiments with their measured results, observed tests from 4.3 million A/B tests across 151,000 shops, and your own results as your tests finish.
Is Apex for my shop?
Apex is built for online shops with six-figure monthly revenue. Over 1,000 transactions a month helps a test reach a result. Shopify and Scayle work out of the box; other shop systems need a tracking round.
Do I need a developer?
No. You describe the change in ChatGPT or Claude, Apex builds the variant, and you approve it before it goes live.
What does free mean?
You get 30 days free, without a card. After that your shop moves to the free plan, so there is nothing to cancel. The full terms are on the sign-up page.
Start with the ideas that have a chance
Add your backlog and see which ideas go first.
30 days free. No card. Then the free plan, nothing to cancel.