DRIP / Apex, Prediction-Based Experimentation

Apex for Shopify

A/B testing for Shopify, with the odds up front

For more revenue from the traffic you already pay for.

Install the app, switch it on in your theme, and every test idea gets its Likelihood to Win before you build it.

Start freeSee if your shop is a fit

30 days free. No card. Then the free plan, nothing to cancel.

Available on request

How it works

From install to your first scored idea

  1. Install the Apex app

    Install it via the link you get after sign-up. Server-side tracking and first-party data come with it.

  2. Switch it on in your theme

    Turn on the Apex app embed in the theme editor. It runs your tests on the storefront and works with most consent apps.

  3. Your first idea, scored

    Add an idea. It gets its Likelihood to Win and its place in your backlog, before anyone builds it.

SNOCKS runs on Apex

Since October the whole SNOCKS group runs its tests on snocks.com in Apex. Before that came over 550 experiments with DRIP. This is what testing brought SNOCKS:

“They supported us every step of the way, from underdogs to market leaders. Their expertise helped us stay profitable, giving us the foundation to scale and dominate our market.”
Johannes KlieschFounder, SNOCKS
additional revenue from testing with DRIP
€8.2M
of revenue added by testing with DRIP
17%

The figures come from the years with DRIP.Read the SNOCKS story

One test, on two phones

Show the saving in euros, right under the price.

A test DRIP ran for BLACKROLL. In Apex you build a test like this in your theme, then read it per version.

Read the BLACKROLL story
Original
BLACKROLL product page on a phone, original: the old price crossed out, the new price, the add to cart button
Tested
The same product page, tested version: a note under the price says Du sparst 7,90 €!

See where visitors tap, on each version

To me, it feels like our CRO is part of the team.
ChristianManaging Director, New Shades

Type an idea for your store, see its odds

Six ideas from a demo shop carry the score Apex gave them. Your own ideas get theirs in your free account.

Or pick an example from a demo shop

Collection pageExample from a demo shop

Put fit filters before price sorting

73%Likelihood to Win

151,000 shops in the database, Shopify stores among them

  • Similar tests across the market

    Observed A/B tests from online shops, Shopify stores among them, each tagged by what it changed.

    A/B tests
    4.3 million
    online shops
    151,000
    collected since
    2011
  • 4,000+

    DRIP's own experiments

    Tests DRIP has run for online shops, each with its measured result.

  • Your store's own results

    As your tests finish, their results flow into the score for your store.

The whole testing program, with profit per test on Shopify

  • Likelihood to Win

    Every idea gets one number before you build it, with the tests behind it, so the backlog sorts itself.

    The score ranks an idea against your own backlog; it is not a win probability in the strict sense.

  • Profit per test and heat maps

    On Shopify, see what a variant earns after discounts and refunds, not only revenue. Next to it, clicks, scroll depth and funnel steps for each variant.

    Clicks on the colours
    A click map of a SNOCKS product page from DRIP's public case study: clicks gather on the colour swatches
    Taps around the sizes
    A tap map of the same product page: taps gather around the size picker

  • Guardian

    Pauses a test when a variation gets no conversions while the original converts, or clearly converts worse.

  • Apex in ChatGPT or Claude

    Connect Apex once, then build and read tests from the chat. No terminal; developers have the CLI.

  • Parallel tests

    Several tests on the same traffic, with exclusion groups when two tests should not meet.

Thanks to DRIP, our team now thinks in tests and data.
Tyler MackeFounder, Send a Friend€1.8Madditional revenue per year

Over 250 online shops have tested with DRIP, among them

€500M+ in additional revenue for our clients.

What testing brought them

  • €3.2Madditional revenue

    “Instead of relying on gut feeling, we now better understand our target audience and what truly drives their purchasing decisions.”
    Antonia KrautE-Commerce Manager, BLACKROLL
    Read the story

  • €12.2Madditional revenue in 3 years

    “Working with DRIP ensures a continuous, data-driven approach to online shop development.”
    Markus KapfererHead of E-Commerce, Giesswein
    Read the story
DRIP win rate
27% in 2024
56% April to June 2026
Start free

Shopify questions

Do I need Shopify Plus?

No. Apex works on Shopify stores without Plus.

Can I test the checkout?

Not today. Apex tests the pages of your storefront before the checkout.

How do I install it?

Sign up, install the app via the link you get after sign-up, and switch the Apex app embed on in your theme editor.

Does it work with my consent app?

Yes, Apex works with most Shopify consent apps.

What does free mean?

You get 30 days free, without a card. After that your store moves to the free plan, so there is nothing to cancel. The full terms are on the sign-up page.

Where is my data hosted?

In the EU and the UK. GDPR is in place; ISO 27001 and SOC 2 are in progress.

Your store's next tests, with their odds up front

Install Apex and see which of your ideas have a chance.

Start freeSee if your shop is a fit

30 days free. No card. Then the free plan, nothing to cancel.