DRIP / Apex
ExperimentationSix to ten tests at once, safelyLikelihood to WinThe odds of every idea before you testThe genome4.3 million tests behind every scoreFeature managementFlags, rollouts and kill switchesPersonalizationRule-based experiences with a holdbackAPI & developersREST API, webhooks, CLI, MCP and SDK
IntegrationsSecurityCustomersDocsLog inSee if your shop is a fit
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API & developers

Everything in Apex, from your terminal and your code

A versioned REST API with scoped keys, signed webhooks, the apex CLI, an MCP server for AI clients and a browser SDK with React bindings.

See if your shop is a fitOpen the docs
Install the CLI
npm install -g @drip-apex/apex-cli
apex login
Run the MCP server
npx -y @drip-apex/mcp-server
Create a webhook
POST /api/v1/webhooks
Authorization: Bearer apx_your_key_here
Content-Type: application/json

{
  "url": "https://example.com/apex/webhooks",
  "events": ["experiment.started", "experiment.completed"]
}

What you can build on

REST API v1

Experiments, goals, flags, personalizations, analytics, backlog and more under /api/v1, described by a public OpenAPI spec. Keys are scoped, hashed at rest, rate-limited and revocable. Launching a test stays in the dashboard, behind its approval and QA gates.

Signed webhooks

Eight events, from experiment.started to experiment.guardian_paused. Every delivery carries an HMAC-SHA256 signature, retries with backoff and shows up in a delivery log.

The apex CLI

Sign in through the browser, check out a variation's workspace files, develop against your live page and publish, from the terminal or your CI.

MCP server

Connect Claude Desktop, Claude Code or Cursor. List tests, inspect a draft, start or pause an experiment, read goals, pull brand context and generate QA preview links.

Browser SDK

@drip-apex/sdk on npm, with typed code-owned experiments, feature flags and React bindings. It runs in the browser; there are no server SDKs.

Server-side assignment

Any backend can ask the assign endpoint for a visitor's variants over HTTP and gets the same answer the browser and the edge would. Or deploy the Apex edge worker on your own Cloudflare account.

In the docs

Developer overview ↗API reference ↗Webhooks ↗CLI ↗MCP server ↗SDK quickstart ↗
DRIP and Apex

Want Apex on your shop?

Apex can come with the research on your shop and the team that reads the results, or run on its own, and a free plan for one store needs no card. The main way in is a call: if your shop does six figures a month, book one and we'll find the setup that fits.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

DRIP / Apex
ExperimentationLikelihood to WinThe genomeFeature managementPersonalizationIntegrationsAPI & developersFor AI agentsSecurityCustomersDocs
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Apex by DRIP. A product of Drip Trading GmbH. dripagency.de

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