DRIP / Apex
ExperimentationSix to ten tests at once, safelyLikelihood to WinThe odds of every idea before you testThe genome4.3 million tests behind every scoreFeature managementFlags, rollouts and kill switchesPersonalizationRule-based experiences with a holdbackAPI & developersREST API, webhooks, CLI, MCP and SDK
IntegrationsSecurityCustomersDocsLog inSee if your shop is a fit
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See if your shop is a fitSee if you're a fit

Integrations

One line of code, or one app

On Shopify or Shopware, install our app and you're done. Everywhere else, one script tag in the head of your page is the whole IT project.

See if your shop is a fit

Shop systems

Shopify appApp

Connect from Apex onboarding with Shopify OAuth, switch on the Apex app embed in your theme, done. The web pixel sends checkout and cart events for attribution.

Shopware 6 appApp

A private app package from your Apex contact. Once active, it loads Apex on the storefront and sends order and refund events.

WooCommerce pluginPlugin

Upload the plugin, paste a one-time install token, save. Orders, refunds and experiment assignments flow back through signed webhooks.

CentraConnector

A connector for orders and refunds, over signed webhooks or Centra's Integration API.

Headless React and NuxtGuide

Guides for Next.js, Hydrogen and Nuxt storefronts, React bindings for native branch rendering, and cart attribution for Storefront API carts.

Any other storefrontScript

Custom builds, Webflow and everything else: one script tag in the global head, served from the Apex edge.

The install is one line

<script src="https://events.drip-apex.com/s/<your-shop-id>.js"></script>

Paste it once into the head of your page and Apex is live at the edge. No rebuild, no migration project, and your old testing tag simply comes out.

Analytics, tracking and alerts

GA4 and Google Tag Manager

Every exposure can push an apex_experiment_viewed event to your dataLayer, ready to map to GA4.

dataLayer goals and custom dimensions

Read goals and revenue from your dataLayer, capture custom dimensions and break results down by them. A GA4 ecommerce preset sets it up in one click.

External checkout pixels

When the purchase happens on a provider's domain, a confirmation-page pixel attributes it to the right variant.

Slack and webhooks

Guardian posts its alerts and pauses to Slack. Signed webhooks tell any other system when a test starts, wins or gets paused.

Consent managers

Apex reads consent from OneTrust, Cookiebot, Usercentrics, CCM19, Pandectes, CookieScript and Borlabs, from Shopify's Customer Privacy API, or from any other banner through a custom connector. IAB TCF is not supported.

  • OneTrust
  • Cookiebot
  • Usercentrics
  • CCM19
  • Pandectes
  • CookieScript
  • Borlabs
  • Custom

In the docs

Install on Shopify ↗Install on Shopware ↗Install on WooCommerce ↗Headless React ↗Custom storefronts ↗Consent integration ↗
DRIP and Apex

Want Apex on your shop?

Apex comes with the research on your shop and the team that reads the results. It is only available inside a DRIP program, so there is no plan to pick and no trial to start. If your shop does six figures a month, book a call.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.

DRIP / Apex
ExperimentationLikelihood to WinThe genomeFeature managementPersonalizationIntegrationsAPI & developersSecurityCustomersDocs
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Apex by DRIP. A product of Drip Trading GmbH. dripagency.de

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