Log inGet started

Test every decision.

Enterprise-grade experimentation for DTC brands. Go from hypothesis to live test in minutes, with Coding and AI-powered editors, backed by +4,000 tests.

Start for freeBook a demo
A.PDP Scarcity TestV1 · Draft
PreviewStart test
Drip.
Shop · Supplements · Designer Whey Protein
Drip Designer Whey ProteinControl
Designer Whey Protein
€59,00
Add to cart
Drip Designer Whey ProteinVariant
Designer Whey Protein
€59,00Only 3 left · Ships today
Add to cart
Can you add a scarcity message on our PDP?
Ask Apex anything…
Trusted by 250+ DTC and enterprise brands worldwide
STRAUSSKoRoAG1Blue BrixxwoomHORNBACHTourlanecongstarHOLYnatural elementsLuca FaloniSeebergerwaterdropSNOCKSJUMBOBLACKROLLSTRAUSSKoRoAG1Blue BrixxwoomHORNBACHTourlanecongstarHOLYnatural elementsLuca FaloniSeebergerwaterdropSNOCKSJUMBOBLACKROLL

Meet Apex

Start with an idea

Describe the test you want to run, the page, the audience, the metric, and Apex turns it into a real experiment.

Your unfair advantage

Apex validates every idea against competitor signals, 4,000+ documented experiments from Drip, and live consumer research.

Watch it come to life

Apex generates the variation, writes the code, and ships it to your store in real time. No engineering needed.

Refine in plain language

Iterate with simple feedback, run as many variants as you need, and let Apex call winners.

Think it. Test it. Ship it.

Start from Apex research, build with AI, or write directly in code.

Describe it. AI builds it.

Tell Apex what to try. AI ships DOM-level variations instantly.

Click any element. Track it.

Click a button, link, or form. AI recommends the right goal.

Know what's winning right now.

Always-valid sequential significance. Know when to call it.

Attribute what matters.

Every conversion signal attributed to the right variation, automatically.

Two lines. Any stack.

Edge-delivered script under 5kb. Shopify, Webflow, Next.js, anything.

Or write it in code.

Hand experiments to Codex or Claude Code. Enterprise-grade by default.

Your unfair advantage.

Apex isn't static, it evolves. It already knows 4,000+ documented experiments and what wins in your category. Every test you run, every consumer-research signal, every move your competitors make, Apex learns your brand deeper and gets smarter.

A.
Documented
4,247 experiments
Brand voice
Tone & guardrails
Consumer research
2,847 studies
Competitor signal
Live · 12 brands
User behavior
Sessions & clicks

Experimentation in numbers.

Eight years of behavioral experimentation, condensed into one platform.

0M+
Attributed revenue across the brands
0+
Tagged experiments
0+
DTC brands trust us with their experimentation
Live in five minutes.

Ready to test?

Start testing free
© 2026 Apex by Drip. All rights reserved.