The genome
4.3 million A/B tests from 151,000 shops, collected over eight years. Your idea is matched against the tests most like it.
Likelihood to Win
Know the odds before you test
Type an idea and Apex scores it: how likely it is to win, built from matched evidence in 4.3 million tests, research on your shop and your own live results.
Three sources, one number
Where the odds come from
Research on your shop
A research month on your shop and your customers feeds every score, so the odds know your pages.
Your live results
Every result read on your shop flows back the same day and sharpens the next prediction.
Capture
One sentence in, a real hypothesis out
Type an idea, paste a list or drop a file. Apex writes the hypothesis as If, Then, Because and tags the page, the device and the type of change.
Bring your old backlog along: spreadsheet and text imports flag duplicates before they land.
- Your own idea fields: text, number, choice, date, link or person
- Mockups, links and build notes on every idea
Evidence
Every score shows its receipts
Open any score and the evidence is right there: how many similar tests the market ran, what they changed and how they ended.
No black box. If a score looks wrong to you, you can see why it says what it says.
Rank
Low odds die on paper, not on your traffic
The backlog sorts itself. Ideas that earned their odds move up and become the plan. Ideas that didn't stay on paper.
Every idea still runs as a measured A/B test. The prediction decides what to test first, the test decides what ships.
The learning curve
Same team. New method.
In 2024, 27% of our A/B tests won. Last quarter, 55%. The industry wins about 1 in 5, and that number has not moved in years. A machine that learns has one signature: it gets better.
The loop
It gets sharper on your shop
The same result that answers today's test flows back into the model the day it's read. That's why the odds keep getting sharper on your shop specifically.
In the docs
Want Apex on your shop?
Apex comes with the research, the team and the guarantee. It is only available inside a DRIP program, so there is no plan to pick and no trial to start. If your shop does €100k+ a month, book a call.
See if your shop is a fit
30 minutes, and you'll know exactly where your shop stands.