The programs Apex was built from

Fashion & Apparel

350+ A/B tests since 2019 added €8.2M+ in revenue while SNOCKS grew from an Amazon seller into its own online brand.

Food & Beverage

KoRo went from zero structured A/B testing to +10% session conversion rate and €2.56M added revenue in six months.

Fashion & Apparel

Conversion rate from 0.59% to 2.7% over 3 years. 83 experiments contributed to a successful acquisition.

Fashion & Apparel

Recovered from a post-COVID revenue drop. A single test added €232,500/month. 25.3× ROI on the program.

Fashion & Apparel

From zero analytics data to €323K/month in additional revenue. 18 winning tests in 6 months.

Health & Fitness

Built a persona-specific CRO system for sleep and fascia buyers. €3.2M generated from research-led testing.

Lifestyle & Gifting

Scaled experimentation beyond internal capacity. 32 experiments, 22 winners, and a 69% win rate for a €60M+ jewelry brand.

Retail

A centralized CRO program improves testing quality and conversion outcomes across Coop's e-commerce portfolio.

Food & Beverage

202 experiments and 62 winners turned cleanse motivation into a guided buying system.

Lifestyle & Gifting

Built a data-driven team while generating €1.8M/year. 56 experiments, 18 winners, and 13.5× ROI.

Beauty-Tech

DRIP combined customer research with experiments tracked in Apex to build a structured testing program. Clearer product selection increased purchases by 6.5%, while negative results informed which changes to stop.

Home & Living

New Shades sells blinds and sun protection online. With DRIP, the team tests every idea instead of deciding on gut feeling: from the product listing page to fabric sample orders.

Vehicles & Parts

Mofakult keeps classic mopeds running with parts for riders in 12 countries. Instead of building on gut feeling, the team now tests every change, from the product page to the checkout.