Personalization

Show each visitor the experience that fits, and measure it

Ordered rules pick one experience per visitor. A built-in holdback keeps every personalization honest.

See if your shop is a fit
In labs today

The engine, the API, the CLI and the measurement ship today. The dashboard for personalization is a labs feature that our team switches on per shop. We'd rather tell you that here than on the call.

Rules

First matching rule wins

Rules run in the order you set. The first rule a visitor matches decides the experience, and broad fallbacks sit at the bottom.

Each experience can change the page the same way a test variant does: structured edits, CSS or JavaScript.

  • Experiences are applied in the browser by the storefront runtime
  • A decision debugger shows which rules matched and which didn't
Personalization · example

Rules run top to bottom. First match wins.

  1. 1
    Returning visitor · cart has 1+ items→ Free shipping reminder90% experience · 10% holdback
  2. 2
    UTM source is newsletter→ Subscriber welcome bar80% experience · 20% holdback
  3. 3
    Everyone else→ Default page

What it can target and how it is measured

Signals

URL, UTM and referrer, device, browser, language and country, Shopify page type, product type, product and customer tags, cart item count, recently viewed products and returning visitors.

Your own signals

Define shop signals like a quiz result or a loyalty tier and target on them like any other.

Built-in holdback

Every rule keeps a share of visitors on the default. Apex compares experience and holdback on visitors, conversions and revenue, with lift and a p-value.

Program holdout

Optionally hold up to 10% of visitors out of every test and personalization to measure what the whole program adds.

Ship a winner as a personalization

When a test wins for one audience, ship it to that audience from the completed experiment.

API and CLI

Create and manage personalizations over the API or with the apex CLI.

In the docs

Personalization Targeting and audiences
DRIP and Apex

Want Apex on your shop?

Apex can come with the research on your shop and the team that reads the results, or run on its own, and a free plan for one store needs no card. The main way in is a call: if your shop does six figures a month, book one and we'll find the setup that fits.

See if your shop is a fit

30 minutes, and you'll know exactly where your shop stands.