Trusted by 250+ DTC and enterprise brands worldwide
Real-time, relevant experiences.
Build segments, target instantly, recommend with intent.
Segments
Precise audiences in seconds.
Build segments from 40+ user properties, GA events, and your CDP. Cross-channel and ready for any campaign.
Real-time
React to behaviour as it happens.
Re-target the same visitor across sessions and devices. Apex listens to live behaviour and shifts the experience the same minute.
Recommendations
Tailored product picks.
Twelve+ recommendation algorithms. Trending, similar, frequently-bought-with, persona-driven. Pick one, tune it, ship it.
Tailored shopping experiences.
Recommendations and audience pressure that match what each shopper actually does.
Twelve recommendation algorithms
Popular, similar, recommended-for-you, persona-based, recently viewed, complementary. Pick and stack.
Customise per audience
Different rules for new versus returning. Different rules per category. Different rules per channel.
Real-time segments
Behaviour streams in. Segments update on every page view. No nightly batch jobs, no stale audiences.
Cross-channel pressure
Sync segments to email, ads, and on-site. Stop hitting the same visitor with the same offer four times.
Marketing pressure controls
Frequency capping, decay curves, channel weights. Personalization without burnout.
A/B every variant
Every recommendation rule, every audience split, every offer — testable against control with statistical rigour.