Made for apparel

Sell more, return less.

Test PDP copy, hero shots, sizing UI, and fit guides without the engineering queue. Every variant tied to revenue, returns, and LTV.

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Trusted by 250+ DTC and enterprise brands worldwide

Meet Apex

Start with an idea

Describe the test you want to run, the page, the audience, the metric, and Apex turns it into a real experiment.

Your unfair advantage

Apex validates every idea against competitor signals, 4,000+ documented experiments from Drip, and live consumer research.

Watch it come to life

Apex generates the variation, writes the code, and ships it to your store in real time. No engineering needed.

Refine in plain language

Iterate with simple feedback, run as many variants as you need, and let Apex call winners.

The apparel funnel, in one workspace.

From PDP to repeat customer, every step testable, every test defensible.

Win the PDP.

Test hero shots, copy, scarcity cues, and size pickers. The page where the purchase decision is made, optimized continuously.

Drop the return rate.

Clearer sizing UI, sharper PDP copy, smarter fit guides. Every variant tied to net revenue, not just gross orders.

Build the repeat customer.

Post-purchase, lifecycle, recommendations. Apex personalizes the second visit so the third one is automatic.

Every lever an apparel brand needs.

Experimentation is the engine. Fit UI, recommendations, and feature flags ride on top.

Prompt to live variant.

Tell the AI Builder what to vary on the PDP. It writes the JS, CSS, and copy in your brand voice. Ship the same day.

Knows what wears.

Eight years of testing across apparel brands like SNOCKS. Every Apex suggestion is backed by a variant that already paid out elsewhere.

Sub-200ms PDPs.

5kb edge script. Anti-flicker on Shopify, Hydrogen, Next.js, Webflow. PDP speed your conversion and dev teams both sign off on.

Test fit and sizing UI.

Size pickers, fit finders, return-window copy. The interface that converts the visitor and keeps the order, treated as a testable surface.

Outfit recommendations that convert.

Twelve recommendation engines. Outfit completion, similar styles, persona-based. Stack them, A/B-test them, ship the combo that lifts AOV.

Roll out new pages safely.

Feature flags on every change. Ship to 1%, watch the returns dashboard, graduate to 100%. Kill switch on every flag.

SNOCKSFrom €3M to €80M / year

“Drip played a crucial role in our growth, generating an additional €14.2M revenue for us. They supported us every step of the way, from underdogs to market leaders.”

Johannes Kliesch

Founder, SNOCKS

Read the story

Build the brand they reorder.

Apex was tuned on the apparel brands that won the DTC decade. SNOCKS scaled from €3M to €80M on the same engine, plugged straight into your stack.

AI Builder writes PDP copy in your brand voice.
Fit and sizing tests that drop the return rate.
Outfit recommendations powered by twelve algorithms.
Feature flags so every PDP change can be rolled back.

Returns by PDP variant30-day window

PDP control

12.4%€182k

Sticky size picker

8.7%€218k

Live fit-finder UI

7.1%€234k

AI size recommendation

5.9%€247k