Made for food & supplements

Make reorders automatic.

Test landing, recipe, and lifecycle in one workspace. Build the subscription habit that makes CAC pencil out.

Get started See how it works

Trusted by 250+ DTC and enterprise brands worldwide

Meet Apex

Start with an idea

Describe the test you want to run, the page, the audience, the metric, and Apex turns it into a real experiment.

Your unfair advantage

Apex validates every idea against competitor signals, 4,000+ documented experiments from Drip, and live consumer research.

Watch it come to life

Apex generates the variation, writes the code, and ships it to your store in real time. No engineering needed.

Refine in plain language

Iterate with simple feedback, run as many variants as you need, and let Apex call winners.

The supplement funnel, in one workspace.

From the first landing pageview to the third recurring shipment, every step testable.

Convert the first order.

Test the landing page, hero copy, urgency cues, and free-trial UI. The page that turns curiosity into the first scoop.

Build the subscription habit.

Test default opt-ins, bundle defaults, and renewal reminders. Apex picks the variant that makes the second order automatic.

Test the recipe to repurchase.

Flavors, formats, ingredient stories. Run every recipe through real shoppers before the next production run.

Every lever a supplement brand needs.

Experimentation is the engine. Personalization and feature flags ride on top.

Prompt to live variant.

Tell the AI Builder what to vary on landing or PDP. It writes the JS, CSS, and copy in your brand voice. Ship the same day.

Knows what sticks.

Eight years of supplement and food testing across DTC brands. Every Apex suggestion is backed by a variant that already drove repurchase.

Sub-200ms landing pages.

5kb edge script. Anti-flicker on Shopify, Hydrogen, Next.js, Webflow. Speed that protects your paid-traffic spend.

Subscriber vs first-timer.

Different offers for first orders, second orders, and active subscribers. Apex targets each cohort with the right variant.

Bundle & flavor recommendations.

Twelve recommendation engines. Bundle completers, flavor pairings, persona-based picks. Stack them, test them, ship the winner.

Roll out new flavors safely.

Feature flags on every launch. Ship a new SKU to 5% of subscribers, watch the renewal rate, kill it in one click if it tanks.

livefresh+€4.7M additional revenue

How Livefresh added €4.7M in additional revenue with a guided buying system.

A health-reset buying system shaped by predictive research, 202 experiments, and 55 winning tests across 3.5 years.

Health food & juice DTC

Read the full case study

Build the brand that ships every month.

Subscription is a product, not a checkbox. Apex tests every step from first order to renewal, on the same engine that scaled DTC brands to nine figures.

AI Builder writes recipe and bundle variants from a prompt.
Personalize the second order before the first one ships.
Subscription opt-in tested against bundle, gift, and flavor mixes.
Feature flags so new flavors can be killed in one click.

Subscription opt-in by variantD60 cohort

Standard checkout

18%42%

"Subscribe & save" CTA

27%55%

Bundle upsell

31%58%

AI flavor picker

34%68%