Made for product

Ship features that work.

Feature flags and A/B tests in one workspace. Know if the change moved anything that matters.

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Trusted by 250+ DTC and enterprise brands worldwide

Meet Apex

Start with an idea

Describe the test you want to run, the page, the audience, the metric, and Apex turns it into a real experiment.

Your unfair advantage

Apex validates every idea against competitor signals, 4,000+ documented experiments from Drip, and live consumer research.

Watch it come to life

Apex generates the variation, writes the code, and ships it to your store in real time. No engineering needed.

Refine in plain language

Iterate with simple feedback, run as many variants as you need, and let Apex call winners.

Validate. Watch. Document.

Three things every product team gets out of Apex, in one workspace.

Validate before you ship.

Wrap any feature behind a flag. A/B-test it on a sliver of traffic. Promote it when the numbers say so.

Watch every rollout in real time.

Apex flags anomalies the moment a metric drops. Bad releases pause themselves before alerts fire.

Audit trail for every decision.

Every toggle, rule, and override logged with author, timestamp, and diff. The post-mortem writes itself.

Every lever your team needs.

Flag the feature, test the rollout, promote the winner. Without leaving Apex.

Prompt to live experiment.

Tell the AI Builder what to vary. It writes the JS, CSS, and copy. You promote the winner when the stats say so.

Flag, target, promote.

Audience-based rollouts on 40+ properties. Ship to 1%, watch the metrics, graduate to 100% on the same dashboard.

Anomalies pause themselves.

Apex watches CVR and error rates on every rollout. The moment a guard breaks, the rollout stops and the channel lights up.

Call winners before stand-up.

Sequential significance that holds up under early peeks. Ship the winner in the morning, present the stats in the afternoon.

Engineers ship. Leads approve.

Required reviewers on production flags. Configurable per workspace. SSO and SCIM provisioning on day one.

Kill switch on every flag.

One click rolls back the bad code path. No incident bridge, no hotfix deploy, no late-night Slack thread.

BLACKROLL^®+€866K additional revenue

“Working with DRIP has significantly improved our data-driven decision-making process. Instead of relying on gut feeling, we now better understand our target audience and what truly drives their purchasing decisions.”

Antonia Kraut

E-Commerce Manager, BLACKROLL

Read the story

Release with the receipts.

Every flag is a test. Every test is documented. The PRD writes itself, and the post-mortem is already in the dashboard.

Progressive rollouts with audience-based targeting.
Audit logs on every change, with author and diff.
Sequential significance for early, defensible calls.
Kill switches and instant rollback on every flag.

Release activitylast 48h

Promoted to 100% · checkout-v2.1

Paused at 25% · search-v3

Rolled out to 25% · new-pdp

Killed · legacy-banner