Made for D2C brands

Outsell the category.

Apex was built on eight years of DTC testing across 250+ brands. Same engine, plugged straight into your stack.

Get started See how it works

Trusted by 250+ DTC and enterprise brands worldwide

Meet Apex

Start with an idea

Describe the test you want to run, the page, the audience, the metric, and Apex turns it into a real experiment.

Your unfair advantage

Apex validates every idea against competitor signals, 4,000+ documented experiments from Drip, and live consumer research.

Watch it come to life

Apex generates the variation, writes the code, and ships it to your store in real time. No engineering needed.

Refine in plain language

Iterate with simple feedback, run as many variants as you need, and let Apex call winners.

The DTC funnel, optimized end to end.

Three moves that compound across the brands Apex grew up with.

Win the pages where money is made.

PDP, cart, and checkout variants in your brand voice. Hero copy, scarcity cues, trust badges, upsells. All shipped from a prompt.

Match the variant to the visitor.

New vs returning, country, device, traffic source. Personalize the offer to the audience, then test what wins.

Every test compounds the next.

Apex picks what to test next based on your category. Built on 4,000+ documented DTC experiments across 250+ brands.

Every lever a DTC brand needs.

Experimentation is the engine. Personalization and feature flags ride on top.

Prompt to live variant.

Tell the AI Builder what to try. It writes the JS, CSS, and copy. Ship the variant the same day, without an engineering ticket.

Knows what wins in DTC.

Eight years of testing across 250+ brands, applied to your traffic. Every Apex suggestion is backed by a test that already paid out.

Sub-200ms on every PDP.

5kb edge script. Anti-flicker on Shopify, Hydrogen, Next.js, Webflow, anything React-based. Speed your CRO and dev teams both sign off on.

Match the variant to the visitor.

New vs returning, country, device, traffic source, or any CDP attribute. 40+ properties out of the box, every audience testable.

Personalize the offer, not the rules.

Twelve recommendation engines. Popular, similar, recommended-for-you, persona-based. Stack them, A/B-test them, ship what wins.

Roll out new pages safely.

Feature flags on every change. Ship to 1%, watch the metrics, graduate to 100%. Bad releases pause themselves before anyone notices.

SNOCKSFrom €3M to €80M / year

“Drip played a crucial role in our growth, generating an additional €14.2M revenue for us. They supported us every step of the way, from underdogs to market leaders.”

Johannes Kliesch

Founder, SNOCKS

Read the story

Run the DTC playbook. Without the agency hours.

Eight years of experimentation across 250+ DTC brands, distilled into one platform. The same engine that scaled brands like SNOCKS, plugged into your stack.

AI Builder writes variants in your brand voice.
Suggestions trained on 4,000+ DTC experiments.
Audience targeting on 40+ user and CDP properties.
Personalization and feature flags in the same workspace.

DTC funnelvs control

Visit

4.2%+0.8

Add to cart

38%+2.1

Checkout

76%+1.4

Repurchase

22%+3.2

Outsell the category.

Meet Apex

Start with an idea

Your unfair advantage

Watch it come to life

Refine in plain language

The DTC funnel, optimized end to end.

Every lever a DTC brand needs.

Prompt to live variant.

Knows what wins in DTC.

Sub-200ms on every PDP.

Match the variant to the visitor.

Personalize the offer, not the rules.

Roll out new pages safely.

Run the DTC playbook. Without the agency hours.

Ready to test?