Apex, run for you.

Every Apex feature unlocked, with the Drip team that built the platform running every test for you. The fullest version of the product, handed to your brand.

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Trusted by 250+ DTC and enterprise brands worldwide

One package, two halves.

The software your team logs into, and the people who decide what to ship next.

The platform, on full

Apex Enterprise

Every Apex feature unlocked. The AI Builder, the pattern library, server-side, and every guardrail your security team will ask for, all on.

Unlimited tests, traffic, and seats
AI Builder + custom code editor
SSO, RBAC, audit logs, residency
GDPR ready · SOC 2 + ISO in progress
Dedicated CSM, 99.9% SLA

The programme

Drip testing licence

A dedicated Drip team running discovery, hypotheses, builds, and analysis on top of Apex every week.

Senior conversion manager on retainer
Consumer psychologist and data analyst
Design, engineering, and QA pod
Data sign-off on every test
Weekly cadence, monthly readouts

The three pillars.

How the Drip team runs your programme on top of Apex.

Scouting

Find the next test, before guessing.

We mine session replays, heatmaps, support tickets, and customer interviews to surface the questions worth answering. Every hypothesis ships with evidence attached.

Testing

Build, ship, prove.

Our pod builds variants in Apex, watches sample sizes in real time, and signs off on results with sequential and Bayesian engines. Wins go live the same week.

Coaching

Hand the playbook to your team.

We do not hoard the learnings. Every readout, dashboard, and pattern goes into your workspace, your team, and your roadmap.

The team behind your roadmap.

Six senior specialists. One quarterly invoice. No agency overhead in the middle.

Conversion manager

Prioritises and briefs every experiment. Owns the full pipeline, your single point of contact across research, launch, and reporting.

Data analyst

Sets up tracking, secondary metrics, and event taxonomy. Every result lines up with your warehouse and analytics stack.

Consumer psychologist

Reads the meta analysis behind each test. Pairs scientific insight with practical calls your roadmap can use.

UX/UI designer

A/B testing specialists with at least two years dedicated experience. Internal training on conversion and usability principles.

AB-testing engineer

Front-end degree plus six months of internal training. Fluent in JS, CSS, HTML, and every major experimentation platform.

Quality assurance

Catches bugs before tests reach a shopper. Functionality, tracking, and responsiveness across every browser your customers use.

Enterprise in numbers.

Eight years of behavioral experimentation, condensed into one platform.

€0M+

Attributed revenue across the brands

Tagged experiments

DTC brands trust us with their experimentation

Inside Apex Enterprise.

The platform half of the package. Same Apex you know, with every cap removed.

Platform

Unlimited live experiments
Unlimited tested visitors per month
Unlimited environments and workspaces
Unlimited seats with custom roles

Build pod

Every variant coded by our engineers
Complex builds, custom JS, framework swaps
Designers and copywriters in the same pod
QA pass on every variant before it goes live

Testing engine

AI Builder + custom code editor
Multivariate, server-side, mobile-app
Mutually exclusive groups
Bayesian and sequential statistics

Governance

Approval workflows and audit logs
SSO, MFA, RBAC, scoped API keys
Data residency in EU, US, APAC
GDPR ready · SOC 2 + ISO 27001 in progress

You bring the why. We bring the how.

Your team stays close to the business. Our team owns the test programme end to end.

Your team

What you bring.

Business goals and revenue targets
Brand voice, tone, and visual rules
Final sign-off on the roadmap
Customer and product knowledge

Drip team

What we run.

Test pipeline, prioritisation, and reporting
Tracking, metrics, and event setup
Meta analysis and behavioural science
Variant design and conversion UX
Front-end builds, JS, CSS, HTML
QA before any test reaches a shopper

Common questions.

One quarterly retainer covers the Drip programme and the Apex Enterprise licence together. We size the retainer to your traffic, the test volume you want to hit, and whether the pod runs on European or US hours.

Daily over the channel of your choice, Slack, Teams, or email. Your conversion manager is your single point of contact, but every specialist is reachable.

You do. Every variant, dashboard, and learning lives in your Apex workspace. If you ever offboard, the platform stays, the documentation stays, the patterns stay.

Often. We staff to where you are short. If you already have a manager, we may run the build, design, and analysis. If you have engineers, we may run discovery and review.

One quarter. We need that long to staff the pod, run discovery, and ship the first batch of tests. Most clients renew before the second quarter ends.

Kickoff inside ten business days. Apex provisioning is same-day. First scouting brief lands week two, first variant live by week three.

Yes. The Coaching pillar exists for this. We document the patterns, train your team, and step back when you are ready. The Apex licence stays as long as you want it.